Derek Jones
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NRF ― Razorshop

The annual NRF conference is the go-to gathering spot for people who sell stuff. Razorshop, a "cross-channel digital retail experience," was created to help people improve sales of their stuff while showcasing the future of what in-store stuff-selling could become.

Role:
Art Director + Motion Designer

Crew:
Ryan Kellogg, Creative Director
Dung Le, Art Director
John Ferguson, Art Director

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The centerpiece of the Razorshop booth was a grid of 9 transparent touchscreen cubes, displaying a mix of digital and physical merchandise.

The centerpiece of the Razorshop booth was a grid of 9 transparent touchscreen cubes, displaying a mix of digital and physical merchandise.

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Animation was a major part of the experience, used to attract attention and direct interaction.

Animation was a major part of the experience, used to attract attention and direct interaction.

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Tablets, phones, multi-screen interactions, NFC synching, transparent touchscreens. All tied together into a cohesive retail experience.

Tablets, phones, multi-screen interactions, NFC synching, transparent touchscreens. All tied together into a cohesive retail experience.