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AMC Theatres

The largest theatre chain in the U.S. came to us for a complete ground-up redesign of all their digital channels - responsive web plus native apps for iOS and Android. All launching simultaneously just a couple weeks before the biggest movie release of the year. Spoiler alert - there was a happy ending.

Role:
Associate Creative Director

Crew:
John Ferguson, Associate Design Director
Jen Howard, Art Director
Gemma Hawes, Designer
Cecilia Perino, Designer

The design system is big, bold and cinematic. We had a rich palette of imagery and wanted to celebrate it.

The design system is big, bold and cinematic. We had a rich palette of imagery and wanted to celebrate it.

Guests can seamlessly pick up where they left off — regardless of device — thanks to consistent cross-platform design.

Guests can seamlessly pick up where they left off — regardless of device — thanks to consistent cross-platform design.

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Mr. Movie Voice even helped us announce the launch of the all-new AMC.

Mr. Movie Voice even helped us announce the launch of the all-new AMC.