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AT&T

A 20-foot gesture-enabled multiplayer experience wall, a cross-platform mobile in-store companion experience, and over 150 synchronized digital displays. All stuffed into AT&T's first flagship store on Chicago's Magnificent Mile. Much like Lebowski's rug, our designs really helped tie the room together.

Role:
Art Director + Motion Designer

Crew:
Ryan Kellogg, Creative Director
John Ferguson, Art Director
Dung Le, Art Director

Building on AT&T's existing brand, we created a modern, touch-friendly design system that could work on multiple screen sizes.

Building on AT&T's existing brand, we created a modern, touch-friendly design system that could work on multiple screen sizes.

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Motion toolkits were built to be re-used on multiple touchscreen kiosks.

Motion toolkits were built to be re-used on multiple touchscreen kiosks.

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Watch the store come to life on launch day.

Watch the store come to life on launch day.